You've disgraced the Lannister name for far too long.
my children
The Lannisters were an old family, tracing their descent back to Lann the Clever, a trickster from the Age of Heroes who was no doubt as legendary as Bran the Builder, though far more beloved of singers and taletellers.
this is what the lannisters are all about they stole their home from the casterlys they stole gold from the sun they’re tricksters man or god it doesn’t matter they’ll steal from you
hear me roar
[x]
It’s the family name that lives on. That’s all that lives on. Not your personal glory, not your honor, but family.
I will teach them what it means to put a lion in a cage. (201 & 301)

Jugglers and singers require applause. You are a Lannister.